Automation & Workflows
Double Opt-In
Double opt-in means that after someone signs up for your emails, your system automatically sends one message asking them to click a link and confirm. Only after that click do they join the list. Single opt-in adds them the moment they type an address, confirmed or not.
This entry has not yet received a source-reviewed lesson update.
Member lesson
The definition and sources are public. The complete practical lesson is for members.