Business & Growth
Ideal Customer Profile
A reasoned description of the type of customer organization or account that an offering is particularly equipped to serve. In business-to-business use it often concerns needs, operating characteristics and buying context, rather than an individual buyer persona. It is a working qualification hypothesis, not a reason to invent personal traits or assume every matching account will purchase.
Reviewed
Sources
Member lesson
The definition and sources are public. The complete practical lesson is for members.