Business & Growth
Ideal Customer Profile
An ideal customer profile is a short written description of the exact kind of buyer you want more of: their type of business, their size, their situation, and the problem that makes them urgent. You build it by looking at the customers you already have who pay well and stay, not by imagining who you wish would call. It is a filter for where you spend attention and money.
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Member lesson
The definition and sources are public. The complete practical lesson is for members.