Business & Growth
Niching Down
Narrowing the audience, problem or use case a business chooses to serve so its offer and operations can become more specific. It is a strategic focus decision, not a guarantee of easier sales. A useful niche has a relevant need and a workable delivery model; shrinking an audience without evidence can simply reduce opportunities.
Reviewed
Sources
Member lesson
The definition and sources are public. The complete practical lesson is for members.