Automation & Workflows
Data Enrichment
Adding useful derived or externally sourced information to existing data, such as extracted topics, document language or linked reference attributes. Enrichment is broader than buying contact information. Added fields should carry their source and uncertainty; an inferred label is not an observed fact, and more fields do not automatically make a record better.
Reviewed
Sources
Member lesson
The definition and sources are public. The complete practical lesson is for members.